Chris Sells: Of Eggs and Omelets. What is most notable about this to me is that I first saw the e-mails that he is referencing when I went looking for them after seeing the reference on his weblog.
The reason is simple: my corporate email address is getting so overrun with spam that I instituted a rather aggressive filter a few weeks back: everything that did not originate from within the firewall is filed into a folder. (Note: that doesn't mean a forged SMTP address either, it means that the particular e-mail never saw a gateway ever).
I scan this folder periodically, but as this folder has such a low signal to noise ratio, I often miss things. Meanwhile, my aggregated news feeds have a much higher signal to noise ratio for me.
You want to catch my interest? Say it on a weblog.
Update: Steven Noels has the right idea.