intertwingly

It’s just data

Why Blogs Haven't Stormed the Business World


Tiernan Ray: In fact, the answer may be at hand. The RSS protocol, mentioned above, is used to tell reader programs where to find a blog. Why not use the same technology to tell blog software how to pick up the entire contents of a blog and integrate or repurpose those contents? In effect, the XML standard for structured Web data could be used as a uniform way to transform each tool's blog into another's, in order to hand off control. Not only would this avoid a knowledge disaster in the long term, but it would encourage blog sharing and collaboration in the near term.