Why Blogs Haven't Stormed the Business World
Tiernan
Ray: In fact, the answer may be at hand. The RSS protocol,
mentioned above, is used to tell reader programs where to find a
blog. Why not use the same technology to tell blog software how to
pick up the entire contents of a blog and integrate or repurpose
those contents? In effect, the XML standard for structured Web data
could be used as a uniform way to transform each tool's blog into
another's, in order to hand off control. Not only would this avoid
a knowledge disaster in the long term, but it would encourage blog
sharing and collaboration in the near term.