intertwingly

Rogers Cadenhead: This sounds good, though it officially abandons the pretense that Google's search algorithm is tailored to the linking behavior of Web users, rather than the other way around.

The lines between us and them is blurry.  Everything is intertwingled.  Whether we admitted it before or not.

My urls contain dashes instead of underscores because google likes them better.  My <title>s are meaningful for similar reasons.

In return, I get a more traffic from Google.