intertwingly

Tim Bray: The new PR pipeline is a lot shorter, simpler, and wider:

1. Senior management works out a company’s goals and messages.
2. Management works hard to make sure that the employees understand them.
3. The people who are really doing the work tell the story to the world, directly.

I have one problem with this.  To figure out what it is, note the use of the word “works” in the first two bullets.  Now apply the third bullet.