It’s just data

Deconstructing Facebook Beacon

Jay Goldman: On November 6th, 2007, Facebook launched a series of new tools to help advertisers target the 54 million people now regularly using their site. They’re still throwing around a 3% weekly growth rate and have a target of 60 million active users by the end of the year, so it’s not hard to picture the day in the not-so-distant future when hospitals Facebook babies before handing them over and the little bundle of joy comes with a neural implant that pokes their parental units when the diaper is full. [via Simon Willison]