Title

Views:

• Newspaper: text that appears prior to the description
  
  
  • Often in a distinctive font.
    
    
  • Recommendation: do not repeat the first few words of the description in the title
    
    
• Newsreader: subject line.
  
  
  • If not present, one will generally be generated for you by taking the first several dozen bytes of the description.
    
    
  • Recommendation: provide a short title.